Creating a logo was more challenging than I thought it would be. I wanted my logo to have my initials, I was recently married and I have been thinking about how my new monogram will look, so I was trying to incorporate them into a logo.
I have been brainstorming logos all week. When it came time to sketch I realized that most of my visions were hard to replicate on paper. Prior to deciding on a monogram style logo, I had envisioned constructing a logo with a horse on it, as I have an affection for riding and significant history with horses. However, I know my artistic limitations and that drawing a logo worthy horse in not in my skill set. I also knew that I wanted the color green to be predominant, and I suppose with last weeks project (the color wheel creation) fresh on my mind I chose to accent the green with blue and yellow.
The most important discovery that I made in the process of logo creation is that less probably would have been better. I was imagining the logo on letter head or in the corner of a business card, and the logo would probably be more effective if it had a more unique or defining shape, and fewer color colors. Also, Ironically the Monogram that I wanted in the is actually not my favorite part of the logo and it might have come out better if I have left it out.
Reading the power point and the DIY pdf. open my eyes to just how diverse logo making can be. I think that logos are probably a lot easier when utilizing a digital medium also. From watching the videos I took away a lot about the creative process that goes into the labels that we see everyday. I really liked the original logo that was created for the SD design company that was inspired by a sparkler and I was fascinated by how the translated that on paper. Lastly the plight of the new label for the squeazy bottle was very involved. It was surprising to me how far over budget and past their due dates they went, but it was commendable that they waited until it was perfect to put it on the shelves.
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